624 W. 6th Avenue • Chico, California 95926 • (530) 370-5122 • Fax: (530) 892-9202 • Email: kasey@monsterwebz.com   
MonsterWebz | Search Engine Optimization

Internet Marketing - Is it for you?

The following is a compilation of my insights and knowledge gained from taking an online study course from WebCEO and also from various SEO ezines, articles and magazines. It's a full time job in the beginning, but with persistence you can master the techniques to gain ranking and visitors for your website. I will also site resources that I found useful at the end of each article for your further study.

Internet Marketing is a huge subject that if you've got the time, you can do it yourself rather than pay a trained professional (like myself). You can optimize and plan an Internet marketing plan for your business website.

Simply put, Internet marketing is using the Internet to advertise and sell goods and services. The different kinds of marketing methods are:
  • Banner and Text Advertising
  • Email Marketing
  • Interactive Advertising
  • Affiliate Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Pay-Per-Click Advertising

Search Engine Marketing

Search Engine Marketing (SEM) is where you start first. Your purpose is to increase visits to your website using organic search engine ranking, paid listings and advertising. Each contains specific methods and strategies to improve both ranking and visits from targeting audiences.

The main components of SEM are:

  • Search Engine Optimization (SEO)
  • Link Building
  • Paid Advertising Campaigns

Every Search Engine has specific criteria for ranking web pages that if you want to be successful you must consider when creating a website. You must also improve on-the-page and off-the-page factors that influence the search engines.

You can also use other methods that can improve your website traffic which include; banner and ad networks, link partnerships, email marketing and affiliate programs.

Email Marketing is an affective way to market your website and can be used in conjunction with special events and sales that you offer.

Banner and advertising networks are a good medium for website visibility as long as they provide quality links back to your site.

You may also want to consider affiliate programs, either participate in another company's or create your own.

And just new on the scene - Social Media Optimization (SMO). The basic concept is: make changes to optimize your site so that it is more easily linked to, more highly visible in social media searches, and more apt to be included in relevant posts on blogs, podcasts and vlogs.

The most important aspect of Internet marketing is the continual monitoring of your site statistics. Using a good analytics method can help you keep track of your traffic, where it's coming from and where it's going so that you can use the information to better optimize your site.

As you can see there are many aspects of Internet Marketing that can be utilized to improve your website performance. I'll go into detail on each as we progress through this series of articles. Then we'll move on to talk about visitor conversion - what do your visitors do when they finally end up at your site?

Become a SEO Internet Professional

I completed a very comprehensive online course that is full of rich tips, facts and instruction. The database is always up to date and the seo software is the best you can find. If interested, please follow this link: WebCeo Internet Professional Website

Resources:

http://rohitbhargava.typepad.com/
http://www.redalkemi.com/articles/google-pagerank.php
http://www.google.com/webmasters/