If you're in business, you need a website. If you want potential customers to find you, you need a website.
From planning a wedding to finding a dog groomer, many of your potential customers go to Google. if your business isn't listed, your customer will go to a business that is ....
Your competitors are on the web because it's a key strategy for staying ahead of the competition. That's why you need a website.
In today's competitive market, it's imperative to have an online presence. Believe me, your competitors do. Today rather than pick up the yellow pages or call 411, the easiest option is to search the web. I even look up businesses I already know ... to check their hours, new products, sales or new services they may be offering.
With a website you can use email to communicate with your customers, generate awareness of your services and products, and take advantage of 24/7 availability to your potential customers from the comfort of their own homes. Customers can see your product pictures, price lists, maps and phone numbers, making it more likely that they'll decide to call you. A professional website can enhance your business, increase sales and make you more accessible to your customers.
Now I hope you've noticed I've used the term "professional website". A home-made website with confusing navigation, blaring music, distracting graphics, poor text and hidden information, ruins your credibility. Unless you intend to start a new career in web design, hire a professional web designer to do the job. Don't make the mistake of letting your Uncle Fred do it. You need a website that's professional - it's your reputation on the line!